Clinicians™ products support rather than compete with modern medicines. As medicines can deplete nutrients in the body, it was important to develop nutritional products that replenish the nutrients lost.  Back in 1997, two pharmacists – Mike Cushman and Denis Kay – came to realise that the current.

pharmaceutical model was limited. Simply put, it couldn’t provide the total answer to delivering wellness for their customers. It was the pharmacists Duty of Care to their customers that moved Mike and Denis to find a better way – and that meant changing the model.

Back then customers were becoming aware that their opportunities to live fully and well were significantly inhibited by lifestyle. People were beginning to consider how the way foods were produced and processed impacted on their nutritional value. Some people were also wise to the fact that many foods were grown more for how they looked, rather than their food value. And there was a growing consciousness that responding to the pressure of daily life with greater use of convenience foods and the additives they contained wasn’t helping either. All of these things were having an impact on the body, on health and on performance.

Being pharmacists, Mike and Denis researched general and specific conditions to understand key drivers that triggered the imbalances and caused specific conditions. Along with this they researched the impact of modern medicines on body processes and their contribution to these imbalances.

And the result? The Clinicians™ product range of nutritional support.

Clinicians™’ products support rather than compete with modern medicines. As medicines can deplete nutrients in the body, it was important to develop nutritional products that replenish the nutrients lost. Clinicians™’ products, if taken on a regular basis, can also reduce the dependency on modern medicines. The product range developed includes not only general vitamin and mineral supplements, but also products for specific conditions.

Mike and Denis believed the best way to deliver improved wellness was through the pharmacy. (As one advert boasted, pharmacists are the health professional you see most often.) With extensive experience in running their own pharmacies, they understood that the key to honouring that Duty of Care was pharmacy staff. It was essential to have informed staff offering the best advice to customers. Clinicians™ therefore continues to undertake significant training and education programmes for pharmacy staff.

The targeted outcome is pharmacies offering the Clinicians™ range having staff knowledgeable in three key areas: how to support specific and general health conditions; how to overcome nutrient depletions caused by modern medicines; and how to benefit from a regime of preventative health through nutritional supplements.

Since 1997 Clinicians™ has grown significantly. Clinicians™ continues its commitment to providing optimum wellness through providing high-quality products and supporting pharmacies. Clinicians™ has been recognised as the Best Natural Health Category Supplier by a leading New Zealand pharmacy chain and has expanded its drive for delivering wellness to other countries across the world.