Today there is an increasing trend in society to look outside the conventional role of medicine to find answers for one's health care problems and that of their family members.

While conventional medicine is preferred in the treatment of trauma and emergencies, Alternative Medicine approaches unconventional therapies that are used in place of conventional medicine excelling in prevention and the treatment of chronic disease.

Complementary Medicine is another option; using unconventional therapies as a supplement to conventional medicine. Many of these unconventional therapies are now being recognized and integrated with conventional health services.

Termed Integrative Medicine, these therapies combine conventional medicine and complementary approaches and supplements, yet do not replace conventional therapy. Integrative Medicine is based on a physician-patient partnership in which both conventional and alternative modalities are used to stimulate the body's natural healing potential. It is used for: Managing symptoms Increasing wellness (quality of life and sense of well-being) Improving treatment efficacy Curing illness in some cases.