The quest for "safer and natural" options remains strong in consumer health. While governments begin recognising the benefits of traditional medicine, consumers are increasing their purchases of herbal/traditional products. Traditional Chinese medicine (TCM), Ayurveda and other indigenous medicines extend their influence as rising healthcare costs force more people to seek complementary alternative options to treat their health conditions.
Euromonitor International's A Global Overview of Herbal/Traditional Products global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.
Product coverage: Allergy Care, Child-Specific Consumer Health, Herbal/Traditional Products, OTC, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.